Comedy client requests are like buses. You wait for ages and ages, and then three come along at once. Wonderfully, they’re all from the same client. The piece is a single A3 poster, featuring a photo of one of our most senior partners, with a line of text promoting one of our high-profile business competitions. The following requests have been submitted by an assistant director in marketing:
1/ Do we have to have the sponsors’ logos on the poster?
2/ This is an internal only poster, so we don’t need any contact info or further instructions for people.
3/ Can we change this line of text to read “We have access to the UK’s largest company’s [sic]”
The answers, were of course, as follows:
1/ Lady, let me explain how the concept of sponsorship works. Sponsors typically pay us money so their logo can get plastered all over our stuff. If the sponsor’s logo doesn’t get plastered over our stuff, they take away our money and then we can’t make any stuff. Basically, the short answer to your query is “YES”.
2/ If we take out the text you’ve requested, the poster will consist of the senior partner’s HUGE face and a slogan that essentially says “I like [X]”.
Client response: And?
Me: Well, if you’re not going to tell people how to find out more, who to contact, or why they should care, you might as well have a big A3 poster of me, with the slogan “I love midget gems!”.
Client response: But that would be weird.
Me: Yes. I know.